The COVID-19 pandemic kicked adaptations into overdrive, so the National Association of REALTORS® (NAR) recently provided a report called Adopt to Adapt, with insight into changes that were made during the pandemic across the real estate industry that are here to stay.
The pandemic changed consumer home preferences andhomebuying activity hit an all-time high in late 2020 into 2021. To keep up with market activity along with health guidelines, REALTORS® and REALTOR® associations utilized new technology, adjusted their workspaces, and finetuned their marketing strategies.
A summary of the Agents & Brokers portion of the report is listed below:
• Members identified e-documents as the most impactful tool during the pandemic that they continue to use at 44 percent.
• Thirty-nine percent of agents and brokers adjusted their marketing strategy during the pandemic, primarily incorporating new tech tools.
• With the adoption of hybrid meetings, 22 percent say that more agents are attending.
• Twenty percent say that the adoption of hybrid meetings has expanded the diversity and involvement of those who attend.
• Sixty-seven percent of agents and brokers’ brokerages made adjustments to their office space; primarily adding virtual meeting technology and reducing in-person meetings and trainings.
• Members identified low interest rates as having had the most positive influence on buyers during the pandemic at 61 percent.
• Eighty-nine percent of agents and brokers had worked with at least one buyer who had been outbid on a property; the typical outbid buyer had been outbid three times.
Lauren Bunting is a Broker with Keller Williams Realty of Delmarva in Ocean City, Maryland.
