Lauren Bunting Broker MD & DE

What is a QR code?

Wednesday, June 01, 2011, Lauren Bunting

Have you looked at real estate ads lately, and wondered if there was a printing error that caused a box of squiggly lines to appear??

Well, it's no mistake. It's one of the newest mobile internet technologies using 'bar codes", or more specifically dubbed QR codes.

A QR (Quick Response) code is a kind of "two dimensional" barcode similar to the ones you find on products in the grocery store that enable the teller to scan and ring up your items. QR codes are more of a square shape, but just as a traditional barcode contains the item number and the price of a product, QR codes contain info that your smartphone can scan and decipher. Your smartphone "app" scans the QR code box, and further deciphers the content stored in the code and then displays the content on your phone's screen as text, hyperlinks or graphics.

I am not tech savvy, just tech aware, so to try and explain exactly how QR codes work will have to be saved for PC Magazine—but here is a layman's attempt at explaining their purpose in the real estate world.

When you see a QR code in a real estate advertisement, it may be point the user to a flyer, website or virtual tour of any particular property. This gives the public easy access to virtual/visual information on a property for sale, without the need to either log onto someone's website or do an internet search.

If you have a smartphone with a camera, and would like to test out QR codes, just browse your mobile apps and search "qr code readers". The two most popular results on the i-Phone are RedLaser and Scan. Once you download the QR reader app, you simply start the app and point your phones camera at the code image. In about 5 seconds, the "contents" of the code will be displayed on your phone's screen.

Whether it relates to real estate or another general application, such as a coupon offer in your favorite store, QR codes are just cool!

Lauren Bunting is a Broker with Keller Williams Realty of Delmarva in Ocean City, Maryland.

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Megan and Brandon Cater

My friend was right, you are the hardest working realtor, bar none. I honestly don't think that I would have gotten through this house selling process without you.

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Thank you for all of your hard work and dedication that made this purchase possible. You advocate for your clients and I highly regard you for it. You made it possible for me and my family to achieve our goal of homeownership.

Tom Harutyunyan

Thank you so much for the very wonderful, professional job you did with selling our property. You will always be special to me.

Penny Carley

We want to say a sincere "Thank You" for all you've done for us! We know at times the road seemed never ending. Thank you for always staying positive even through our ups and downs of this process. We appreciate all you do!

Mike and Patty Locke

Lauren's extensive knowledge of the local real estate market proved to be invaluable during the purchase of our first home.

Allison Shockley and Patrick Molloy

Lauren is very easy to work with. She has helped me sell and buy homes in the area and has always been hard working and professional.

Jennifer K. Leggour

Lauren went through tremendous lengths to look out for us every step of the way all the way to the very end. If you are in need of a real estate agent who will treat your transaction as if it were their own and provide you with nothing less than A+ service you will be in good hands with Lauren.

Shireen and Mark Ambush

We were referred to Lauren by a good friend, and we couldn’t have been placed in better hands. Lauren went above and beyond in every way, throughout the entire process.

Liz Young

Lauren Bunting was our realtor when we recently sold two homes- one in Maryland and the other one in Delaware. To say we were very satisfied with all she did for us is an understatement!

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